- Purpose of Establishment -
“The Associate to Consider the Appropriation of the AV Industry” was established to identify the
problems and clarify the true meaning of the Japanese AV law which was enacted in 2022 and came into
effect on the same day. Also, we continue to discuss and make proposals on issues related to the
optimization of the AV industry.
The history of the AV industry is over 50 years. Last year, for the first time in its history, the
law fell on the entire AV industry. This new AV law was passed as a law by the Diet and came into
effect on the same day. It has been a major blow to the AV industry.
It can be imagined that the legislation started with forced performance that became a social issue
in 2016. However, the legislation is extremely hasty and has been passed without paying attention to
the actual situation of the industry. As a result, the legislation lacks consideration for the
performers, mainly actresses, and its consistency with the Constitution is questionable.
There is a clause in the law that requires a review within two years. It is now almost two years
since the law came into effect. We need to think about optimizing the AV industry as a whole once
again.
Another thing that cannot be overlooked is that the current AV industry has a distorted industrial
structure, resulting in economic exploitation. It is speculated that this exploitation may have
triggered the issue of forced appearances. Governments and experts have argued that some
monopolistic acts are hindering the optimization of the AV industry. We believe that improvement is
one of our goals as well.
In order to improve the numerous problems, we established this association. With the support of many
people, we aim to improve the social status of the AV industry.